If you’re used to buying coffee from the coffee shops, you may think ‘coffee is just coffee, isn’t it?’ but there’s so much more to it than that.

The coffee you order goes through various stages that make up its characteristics; one is the roasting of coffee beans. Coffee roasting is a complex process that involves the careful application of heat to green coffee in an effort to transform the raw stuff of life contained within each seed — sugars, proteins, acids, etc. — into delightful aromas of roasted nuts, malts, chocolate, fruit, berries, flowers and more. Generally, there are two types of roasting: espresso and filter.

An espresso roast will bring out the roasted bean’s specific and exciting flavors when brewed using an espresso machine. Espresso machines brew coffee quickly, forcing water at high pressure through coffee grinds to produce a syrupy, concentrated espresso coffee. It can be drunk on its own, with hot water added to create a long black/americano, or it can be used as a base for flat whites, lattes, and cappuccinos.

A filter roast is created for popular brewing devices such as Chemex, V60, and AeroPress. Filter roast is roasted at a lower temperature and for a shorter time. There is usually a lower ratio of coffee to water in a filtered style coffee (e.g., 10gm to 100ml/ 150ml of water) as compared to espresso coffee (20gm to 50/60ml of water), which makes the filtered coffee more ‘watered down’ and in this case more comfortable to drink for the consumer. It produces a clearer picture of a coffee’s unique taste as there are fewer roasted flavors, revealing a sweeter cup of coffee with more subtle flavors.

We use the filter roast technique for our manual brew product to give you a new taste experience and even more with our unique recipe. One of our menu, Something Fruity, gives you a unique taste of single-origin Arabica coffee with a filter-roast process, subtle, refreshing, and (you guessed it) fruity flavors.

At Jago, our aim is to give you not just quality coffee but to highlight the unique flavors of the coffee itself. Always brewing fresh at your doorstep. Make your own experience. Try Jago!